The latest Arbitron radio ratings are out, and details of the period beginning October 16 and ending November 12 are disturbing for Philadelphia’s Big Talker 1210 WPHT-AM.
Despite a hotly contested election, financial market meltdown and the Phillies’ successful World Series run occurring during the ratings period, the station was down almost a full share point and lost more than 272,000 listeners weekly compared to the month before.
Hmmmm…Increased interest in baseball, financial news and an election, yet the WPHT’s numbers were substantially lower overall. Shouldn’t they have gone up? What could have changed during that time to account for the dive? I’m not finding individual show ratings anywhere yet, but let’s see if we can figure out what’s different. Glenn Beck? Nope, he’s the same. Rush Limbaugh? Nope, same Rush. Sean Hannity? Nope, Sean stayed consistent.
Oh, yeah. Now I remember. That opportunistic attention whore Michael Smerconish announced his support for Barack Obama in the Presidential race on October 17.
I don’t listen to the guy, but I hear his commercials during the listenable shows the rest of the day. As a side note, am I the only one who says “like hell I will” every time I hear Smerconish tell me to call or patronize one of the station’s advertisers when he endorses them in a commercial during Rush’s or Hannity’s show?
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TaggedGlenn Beck, Michael Smerconish, Philadelphia, Radio, RINO, Rush Limbaugh, Sean Hannity, Talk Radio, The Big Talker, WPHT
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